Ever since eCommerce first took off there’s been a litany of complaints from consumers who ‘don’t want to buy what they can’t see.’ WebRTC is changing all that.
Now, when customers see products they might like, they just click on the call link and they can view the product on video and talk to a dedicated salesperson about it. There is even a startup called Goinstore that specializes in live video direct from retail outlets – click on the WebRTC link, and you might as well be at the Mall.
Video sells – the data is there to prove it. More than 85 percent of consumers online are more likely to buy in a video chat, according to data from customericare.com. More than a third of customers prefer to communicate with vendors via video. What’s more, only 10 percent of clients remember a product they saw on the Web after 3 days; 95 percent remember something they wanted to buy when they had a video chat about it.